Manager, Strategic Communications
Department: Strategic Communications
Reports to: VP, Strategic Communications
The Cruise Lines International Association (CLIA) Strategic Communications Manager is part of an integrated Strategic Communications team including public affairs, public relations, research, and digital/social media. This position is based in our Brussels office and reports to the VP for Strategic Communications. The position is focused on enhancing the reputation of the cruise industry as a great way to experience the world and a vital and responsible part of the travel and tourism sector.
We are a small association that serves the world’s most prestigious brands. Every member of the team contributes to the strategy and implementation of our communications from proactive outreach to issues response. The Strategic Communications Manager must be a thoughtful contributor and have an open communication style.
Essential Job Functions
- Manage complex projects including developing strategy and implementing, integrating, multichannel communications programmes.
- Research, develop and pitch story ideas and angles to relevant media outlets.
- Respond to media inquiries with wide range of targets including trade, national and international media.
- Manage media interviews, including interviewee preparation and follow-ups.
- Manage content for European social channels as part of cross-channel campaigns.
- Develop messaging and statements for communications initiatives as well as other written materials, including press releases and fact sheets.
- Project manage ad-hoc assignments, facilitating teamwork and integration across CLIA’s offices.
- Generate ideas for communications campaigns to support business objectives.
- Track and measure impact of communications action plans.
Required Knowledge, Skills, Abilities and Education
- High school diploma required; bachelor’s degree or equivalent preferred.
- At least 4+ years of work experience in public relations/public affairs/communications.
- Equivalent combination of education and experience.
- Ability to build effective relationships with influential media contacts.
- Outstanding organizational skills, excellent time management and judgement including ability to prioritise several tasks at one time.
- Understanding of and experience in executing components that make up a successful integrated public affairs/public relations programme, including on-/off-site event support, media relations and digital/social.
- Excellent writing skills including the ability to write persuasive and compelling press releases, presentations that tell a story and core press materials (i.e., media backgrounder, fact sheets, bios).
- Energy, self-motivation, and ability to work to tight deadlines.
- Ability to synthesize technical and industry-inside data into newsworthy communications.
- Deadline and detail oriented with ability to exhibit initiative, and accountability.
- Some travel may be required.
This position is based in Brussels as part of a flexible work environment with 3-4 days in the office.
- Full time employment (38hrs/wk)
- Initial one year fixed term employment, with the option to transform into a contract with no end date
- Competitive salary
- Group insurance
- Additional health insurance
- 100% public transportation reimbursement
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.
How To Apply
Please send your CV and cover letter to HReurope@cruising.org by 8 January 2023.
Or if you have any questions, please use the same email address.
Closing date for applications: 8 January 2023